THE VOLKSWAGEN UNITED SPECIAL-EDITION CAMPAIGN 2020
If you know Volkswagen, you might remember the United special edition models launched by the peeps from Wolfsburg every year. 2020 is the year of the Euro2020 soccer game and every car of this special edition comes with nice new special details. This brought us the idea "IT´S ALL ABOUT THE DETAILS".
The campaign was shown across europe That's why we produced a german national Team version and a generic Version for all the markets.
TVC
EXAMPLES OF DIGITAL ASSETS
EXAMPLES OF PRODUCTFILMS
PRINT / OUT OF HOME
EXAMPLES FROM THE CATALOGUE SHOOTING
My Role ········ Creative Director
Senior Copywriter ········ Maximilian Müller
Senior Art Director ········· Lilli Ridder
Executive Creative Director ········· Jan Harbeck
Agency Producer ········· Jürgen Joppen
Account ········· Thorben Weide I Verena Nabrotzky I Ennio Meyer
Irit Projahn I Carolin Bremer
Director ········· James F. Coton
DOP ········· Bernd Wondollek I Kristof Brandl
Photographer ········· Emir Haveric
Client: Volkswagen