When two different qualities become one
The Volkswagen T-Roc R is the car of contrasts: unique cute design meets concentrated power. But does that really fit together? It fits. Under the “Beautifully Strong” campaign roof, we show what happens when two different worlds comes together. UK rugby international James Haskell meets DJ icon Ellen Allien in a social media campaign. On a journey through the night, Ellen and James use the T-ROC R to explore their initially opposing worlds, discover synergies and capture their experiences with a recording device.
The road trip becomes a soundtrack - the song "The Symphony of Differences" is created from countless sounds from the journey.
ONLINE FILM
STILL-CONTENT
MUSIC VIDEO WITH THE COMPOSED SONG
My Role ········ Creative Director
Copywriter ········ David Unger
Art Director ········· Marco Lemcke
Junior Art Director ········· Felix Pannach
Executive Creative Director ········· Jan Harbeck
Music ········ Ellen Allien I Bpitch
Account ········· Insa Rasch I Anne Burkhard
Director ········· Florian Meimberg
Editor Music Video ········· Martin Trost
Photographer ········· David Daub
Client: Volkswagen R