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When two different qualities become one

The Volkswagen T-Roc R is the car of contrasts: unique cute design meets concentrated power. But does that really fit together? It fits. Under the “Beautifully Strong” campaign roof, we show what happens when two different worlds comes together. UK rugby international James Haskell meets DJ icon Ellen Allien in a social media campaign. On a journey through the night, Ellen and James use the T-ROC R to explore their initially opposing worlds, discover synergies and capture their experiences with a recording device.
The road trip becomes a soundtrack - the song "The Symphony of Differences" is created from countless sounds from the journey.

ONLINE FILM

STILL-CONTENT

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MUSIC VIDEO WITH THE COMPOSED SONG

 

My Role ········ Creative Director

Copywriter ········ David Unger

Art Director ········· Marco Lemcke

Junior Art Director ········· Felix Pannach
Executive Creative Director ········· Jan Harbeck

Music ········ Ellen Allien I Bpitch

Account ········· Insa Rasch I Anne Burkhard

Director ········· Florian Meimberg

Editor Music Video ········· Martin Trost

Photographer ········· David Daub

Client: Volkswagen R

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