Parents often use the phrase "Maybe you'll also become... when you're older" to express their hopes and dreams for their children's future. These words reflect both their expectations and the freedom for the child to choose their own path. But as much as we often think about our little offspring, many adults unfortunately don't give much thought to their own future. We used this insight to address the target group of young parents in order to draw attention to the topic of retirement planning in a charming way.