2018, DDB Berlin prevailed in the pitch for NÜRNBERGER Versicherung and was commissioned with the creative realignment of the brand. The first works went on air in summer 2018. In the second year of the campaign, DDB is again based on the campaign from the previous year and continues to write the history of the city of the uninsured.

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The entertaining campaign stands out due to its unique look and its extraordinary protagonists in the competitive environment. The lack of insurance coverage is staged in such an exaggerated way that it is remembered by the target group for a long time. The campaign forms a central component in the repositioning of the NÜRNBERGER brand. The two spots of the Flight 2019 show again what life is like in the city of the uninsured: One spot demonstrates how to prepare for driving in the city of the uninsured, in the second spot, precautions for supposedly risky work at home are staged - better you have the protection of

the NÜRNBERGER insurance.